Google Analytics Workshop

 

How do you know if your site is succeeding?

Google Analytics is a popular website analytics solution that gives you detailed insight into your website traffic and overall effectiveness of your marketing campaigns. Powerful, flexible and easy-to-use features allow you to view and analyze your web traffic quickly and efficiently. By leveraging the Google Analytics solution, you will be able to create finely-targeted advertising campaigns, strengthen your marketing initiatives and optimize your website conversions.

Google Analytics is free for anyone to sign-up with. It also comes integrated with the DotNetNuke Content Management System.

Analytics Workshop

Our Google Analytics Workshop provides a fast-track to using this tool, with a special emphasis on getting the right reports to the right people in your organization. The agenda can be customized to suit your specific needs. Typically we cover:

• Introduction to the Google Analytics interface - setting up filters, segments and custom views.
• Review the available reports, what each one means and which ones you should be most concerned with.
• Which reports are most relevant to different stakeholders in your organization (Marketing, Finance, Clinical, etc.)
• How to set up reports to monitor ongoing campaigns (Email, Search, Offline Marketing)

In addition, you will also receive our “Analytics Checklist”, an easy to use tool your team can leverage to create regular summary reports for key stakeholders in your organization.

Workshop Options

The workshop is available in several formats.

• One-on-One personal webinar delivered at your desktop.
• Group webinar
• Onsite Training